Glasgow Wayfinding

For my Logo and Branding class in Undergrad, I was tasked with designing wayfinding for a city of my choice. I decided to design for Glasgow, drawing from the arts and crafts movement from the turn of the century. I had lived in Glasgow the previous summer, and fell in love with artists like the MacDonald Sisters and Charles Rennie Mackintosh. Here is a pitch presentation I put together for the project, which features my wayfinding and some merchandise I designed.